Voglia's unisex campaign Sinun raises funds for the work of the Finnish Population Association
Voglia's most important projects for the autumn include a collaboration with the Finnish Population Association. The family business, which has renewed itself with its unisex campaign called Sinun, wants to support equality work and make visible the fact that Voglia products are intended for everyone, regardless of gender or age.
“Openness and respectful dialogue build connections between people. It is important for us to be involved in supporting work that encourages everyone to be themselves and to also meet others as equals,” says Voglia CEO Katriina Virtanen. We welcome everyone to Voglia and to find new sustainable favorite clothes, both in the campaign products and in the brand’s entire range.
The Sinun campaign includes five products: two timeless blouse designs, a large and soft cashmere scarf, a velvet bucket hat and a warm wool beanie. The products are available in several different colors in Voglia's brick-and-mortar stores and online store. 5% of each Sinun product sold will be donated to the Finnish Population Association's human rights work supporting the well-being of families and parenthood from 11 October to 19 December 2021.
Voglia and the Finnish Population Association's collaboration is part of the Let's Join Together project, which raises funds for the Finnish Population Association's work on well-being, functioning human relationships and human rights. "During this time, it is important to consider the importance of human relationships for well-being, to see the invisible and to stand together on the same side. We particularly support the well-being of children, young people and families. We also work for family-friendliness, equality, multiculturalism and sexual and human rights," says Eija Koivuranta, CEO of the Finnish Population Association.
The funds raised will support, among other things, free low-threshold counseling offered to young people and families, which aims to help as many people as possible receive help at an early stage and prevent problems from getting worse.
“We are really happy to be working with Voglia. Voglia’s unisex campaign You and our related partnership are an important message for equality. Every person is valuable just the way they are, and everyone should have the opportunity to be treated equally in their everyday lives, in interactions with others, and in society as a whole. Together with responsible companies, we can support the well-being of children, young people, and families even more strongly. The support of donors and partners is of enormous importance to our work,” Eija Koivuranta emphasizes.
The Finnish Population Federation is a multifaceted welfare organization and human rights activist whose mission is to strengthen well-being and connections between people. The Finnish Population Federation promotes the well-being of children, young people and families in particular, as well as the realization of family-friendliness, equality and sexual rights. The Finnish Population Federation celebrates its 80th anniversary this year.
Voglia Oy is a Finnish fashion house founded in 1983, with a timeless, thoughtful and soft style. The family business aims to create beautiful, long-lasting and high-quality clothes that last both visually and functionally. Responsibility is the starting point for all operations – the brand strives for concrete actions and transparency, from material choices to logistics.
Voglia
voglia.fi/unisex
Katriina Virtanen, CEO, katriina.virtanen@voglia.fi
Population Union
vaestoliitto.fi/liitytäänyhteen
Eija Koivuranta, CEO, eija.koivuranta@vaestoliitto.fi
Mervi Saikkonen, fundraising expert, mervi.saikkonen@vaestoliitto.fi