Voglia and Flow Cosmetics launch collaboration collection
Voglia and Flow Cosmetics have combined their expertise to release a collection of bath textiles and skincare products that encourages you to take time for self-care.
The collection, called My Moment, consists of high-quality linen Voglia products and natural cosmetics from Flow Cosmetics . Wellness and beauty expert Mariela Sarkima is also involved, whose pampering rituals and relaxation exercises complement the collaboration.
“We have been planning to add lifestyle products to our range for some time,” says Voglia CEO Katriina Virtanen . “Last Christmas, all our family gift packages contained Flow soaps and scrubs, which we both loved and wanted to give to each other. At the beginning of the year, Mariela, who worked as a producer for Flow, contacted Voglia to borrow some clothes for the shoot. I mentioned my idea for a collaboration at the same time, and soon we were already sitting in our first planning meeting.”
For Flow Cosmetics, which has already collaborated with brands before, the idea of a joint collection with Voglia seemed natural. “Voglia shares a similar strong value base with us. The collaboration between two Finnish operators known for their responsibility offers new customers the opportunity to get acquainted with Finnish natural cosmetics and pamper themselves with high-quality products,” says Suvi Kunnari , Chief Operating Officer of Flow.
Voglia's Hetkeni textiles are sewn from luxurious and durable linen, which is a wonderful material for both pampering moments and everyday hustle and bustle. The collection includes seven products: a dressing gown, a bath towel, a turban, two different-sized makeup bags, hair donuts and an eye pillow. Lavender is part of the Hetkeni collection not only as a beautiful purple color but also as a delicately fragrant dried flower in a relaxing eye pillow. The packaging of the collection uses Voglia's Journey and Cinnamon patterns, created by the brand's designer Salla-Maaria Syvänen .
Flow Cosmetics founder Riitta Jänkälä has developed three completely new products for the collaboration collection: Ritual Oil, Face & Body Ritual Soap and Relax Oil Blend. The series also includes four of Flow's popular classic products. The main ingredients are Finnish berry oils and extracts, as well as timeless and versatile lavender. All Hetkeni cosmetic products are handmade in Riihimäki.
An essential part of the Hetkeni series are also the wellness and beauty rituals designed by Mariela Sarkima, which bring luxury and pampering to everyday life. In addition to individual products, packages are available that make it easy to implement Mariela's rituals. The sets include textile and cosmetic products for a gentle wash, a relaxing facial massage and a fragrant moment of calm. The Hetkeni ritual packages inspire and guide you to increase presence and self-care in the midst of everyday life.
The products and gift sets from the Hetkeni collection will be available from November 15, 2021, in both brands' online stores: voglia.fi and flowcosmetics.com. The products will also be sold in selected Voglia stores.
Katrina Virtanen
CEO, Voglia
katriina.virtanen@voglia.fi
Emma Laras
Marketing and Communications Manager, Flow Cosmetics
emma.laras@flowcosmetics.com