Voglia's repair and maintenance services win the Finland's Most Sustainable Product competition
Voglia's repair and maintenance services won the Finland's Most Responsible Product competition in the clothing and well-being category. The win is a significant recognition of Voglia's efforts to promote sustainable fashion and responsible consumption.
Quality is the foundation for responsible consumption
"High quality is a requirement for a garment to last a long time. Focusing on long-lasting products is one of the most significant acts of responsibility," says Voglia's CEO Katriina Virtanen.
In the Most Responsible Product in Finland competition, the jury emphasized the realization of strong sustainability in the circular economy. The jury stated: “Repair and maintenance are important ways to extend the lifespan of clothing and also contribute to the ecological and social responsibility of fashion. Quality serves as the basis for this. The responsibility for repairs has long been pushed onto consumers, but many have already lost these skills. All companies and brands should be obliged to offer repair services for the clothes they sell.”
The most sustainable garment can be found in your closet
Producing new clothing always requires resources and releases emissions. Production requires raw materials, energy and water, and releases greenhouse gas emissions in the manufacturing process and transportation. By doubling the life cycle of a garment, up to 45% of the clothing industry's emissions could be reduced. The most ecological option is a garment that remains in use, close to where it was manufactured, for as long as possible. The longevity of a product is one of the most significant acts of responsibility.
Love your clothes longer
Voglia's repair and maintenance services are designed to ensure that the brand's products bring joy for as long as possible - even from generation to generation. Repair and maintenance services are part of Voglia's Product Promise concept, which also includes a one-year product warranty and a curated selection of high-quality and easy-to-use clothing care products and instructions. The purpose of the whole is to help consumers love their clothes for longer and steer them away from the fast fashion culture.
Repair and maintenance services include a wide range of services. Voglia products are known to last for decades, so replacing snaps or zippers, for example, will extend their lifespan even further. The service also includes customization, so you can also submit new Voglia products for processing.
Voglia's Product Promise concept and its included repair and maintenance services are not only intended to help clothes last longer, but also to raise awareness about more responsible consumption and sustainable fashion. Winning the Finland's Most Responsible Product competition is a great honor and encourages Voglia to continue promoting sustainable fashion in the future.
Voglia Oy is a Finnish fashion house founded in 1983, with a timeless, thoughtful and soft style. The family business aims to create beautiful, long-lasting and high-quality clothes that last both visually and functionally. Responsibility is the starting point for all of Voglia's operations - the brand strives for concrete actions and transparency, from material choices to logistics.
Voglia Ltd.
Katriina Virtanen, CEO
katriina.virtanen@voglia.fi
+358400411395