Voglia and Relove start cooperation
Voglia and second-hand pioneer Relove have started a collaboration on Relove's in-store cafes located at Helsinki-Vantaa Airport and Stockmann in Helsinki. Both brands are driven by strong values and a desire to be pioneers in sustainable fashion and the circular economy.
"Voglia has always designed clothes that last over time and wear. That's why the second-hand business model feels very natural to us. The higher the quality, the more users will be able to wear the clothes during their long life cycle. Focusing on the longevity of products is one of the most significant acts of responsibility that brands can do. We want to offer our warehouse samples, small special batches, and products with minor defects the opportunity to become part of people's clothing," says Voglia's CEO Katriina Virtanen.
“It is a pleasure and an honor to collaborate with a domestic brand that has a long history of producing high-quality and timeless clothing. Voglia products are made from high-quality materials, and it has been wonderful to see the brand's renewal in recent years. Our target groups meet seamlessly, as we are looking for high-quality clothing that can withstand time and recycling. Voglia's selection has everything you need for a classic capsule wardrobe that makes dressing easier and more ecological,” says Vera Aladin Reloven, Head of Marketing and Sales.
Relove's new store at Helsinki Airport is the world's first second-hand concept implemented at an airport. Such a location enables reaching a wider, international target group and spreading the new and interesting circular economy thinking to new consumer groups. The main goal of the collaboration is to give products a second chance and a long life cycle in people's everyday lives.
Voglia Oy is a Finnish fashion house founded in 1983, with a timeless, thoughtful and soft style. The family business aims to create beautiful, long-lasting and high-quality clothes that last both visually and functionally. Responsibility is the starting point for all of Voglia's operations - the brand strives for concrete actions and transparency, from material choices to logistics.
Katrina Virtanen
CEO, Voglia Oy
katriina.virtanen@voglia.fi
+358400411395
Relove Second hand & Café is a Finnish second hand pioneer and family business founded in 2016. We offer holistic and responsible experiences for all senses. We make buying and selling second hand products an effortless experience, and in our oasis-like café, encounters and healthy taste experiences are the focus. Because recycling is beautiful!
Vera Aladdin
Head of Marketing and Sales, Relove Oy
vera.aladin@relove.fi
+358440300726