Voglia and Mainio open a joint Summer Shop on Mannerheimintie

Two domestic clothing brands, Voglia and Mainio, are opening a joint summer store in Helsinki (Mannerheimintie 2), bringing high-quality and responsible clothing to the heart of the city.

The collaboration brings more options and makes purchasing easier for sustainable fashion lovers . Voglia and Mainio's collections complement each other - together the selection is exceptionally diverse and of high quality.

Voglia has strong roots in the production of high-quality and timeless clothing. The collections combine classicism with softness, sustainable materials and beautiful silhouettes. In the new store in the city center, you can explore the diverse summer collection and Staples favorites. Mainio, on the other hand, presents fresh summer new items suitable for the whole family.

The summer store also offers visitors the opportunity to explore Voglia's linen spa and bath products and Flow Cosmetics' high-quality natural cosmetics.

"I am really happy that we will be able to continue our collaboration with Mainio this summer, as last year's joint summer stores were wonderfully received by our customers," says Voglia's CEO Katriina Virtanen.

“We are excited to open the Summer Shop with Voglia, a veteran in our industry – there is strength in collaboration! It is also great to open a summer store in the center of Helsinki, where our customers have long wanted Mainio adult clothing to be available. We look forward to wonderful encounters with our new and old customers during the summer at the Summer Shop,” says Johanna Vaissi, CEO of Mainio.

The store will be open as follows from June 5 to August 31, 2023:
Mon - Fri 11–19
Sat 11–17
Sun 12–16

Mannerheimintie 2, Helsinki

Voglia Oy is a Finnish fashion house founded in 1983, with a timeless, thoughtful and soft style. The family business aims to create beautiful, long-lasting and high-quality clothes that last both visually and functionally. Responsibility is the starting point for all of Voglia's operations - the brand strives for concrete actions and transparency, from material choices to logistics.

Known for its personal prints and strong style, Mainio has been making clothes for children and adults since 2014. Responsibility and transparency are the starting points of Mainio's production. Organic cotton has been the basis of the collections from the beginning, and Mainio is the first Finnish GOTS-certified children's clothing company.

Voglia Ltd.
Katriina Virtanen, CEO
katriina.virtanen@voglia.fi
+358400411395

Mainio Clothing Oy
Johanna Vaissi, CEO
johanna.vaissi@mainioclothing.com
+358505686101