Voglia spends the summer around the country together with other Finnish brands
Summer is a time of shared joy and experiences. This year, Voglia's pop-up stores will serve their customers in Tuulonen, Hämeenlinna, with Noshi, and in Porvoo and Savonlinna with Mainio.
“We are really excited about our joint store in Tuulonen Shopping Center,” says Antti Järvinen, CEO of Nosh Company Oy. “It’s great that two high-quality and responsible local clothing brands are joining forces. Nosh has been considering opening its own summer store for a while now, and when Voglia contacted us in March with their idea, the decision was made quickly,” he continues.
The upcoming summer is important for Voglia , as meeting customers face-to-face is finally freer than it has been in years. “We hope that the worst phase of the pandemic is now permanently behind us, as close communication with our customers has always been a core part of what we do,” says Katriina Virtanen, CEO of Voglia Oy.
Voglia is visiting Porvoo for the second summer, now sharing its store with Mainio. “We are looking forward to cooperation and happy customer encounters,” says Johanna Vaissi, CEO of Mainio Clothing Oy. Savonlinna is also a city that Voglia is already familiar with, where the store space will be filled with a new partner company this year. Voglia’s and Mainio’s summer stores are cozy places for the whole family, where you can find responsible clothing and accessories for both adults and children.
The collaboration between domestic brands brings consumers more options and makes purchasing easier. The collections of Voglia and its summer partners complement each other – together the selection is exceptionally diverse and of high quality. “It’s great to collaborate with like-minded companies. We all benefit from it and learn from each other,” says CEO Virtanen with a smile.
The Tuulonen store in Hämeenlinna is already operational, and the Porvoo store will open on Friday, May 20, 2022. The Savonlinna location can be visited starting on June 7. For more information and current news about the joint stores, follow the participating brands on social media.
Voglia, Nosh and Mainio warmly welcome both local residents and summer tourists!
On the left is Mainio (photographer Riikka Kantinkoski), on the right is Nosh (photographer Thomas Broumand / Broufoto).
Voglia Oy is a Finnish fashion house founded in 1983, with a timeless, thoughtful and soft style. The family business aims to create beautiful, long-lasting and high-quality clothes that last both visually and functionally. Responsibility is the starting point for all of Voglia's operations - the brand strives for concrete actions and transparency, from material choices to logistics.
NOSH is a Finnish clothing brand founded in 2009, whose clothes are a joy to wear. Its selection includes luxuriously soft, high-quality and always fitting women's clothing. The main raw material of NOSH clothing is organically grown and certified cotton. All NOSH clothing is responsibly manufactured in Europe. NOSH positivity is joy, desire and a good attitude that extends to and belongs to everyone.
Known for its personal prints and strong style, Mainio has been making clothes for children and adults since 2014. Responsibility and transparency are the starting points of Mainio's production. Organic cotton has been the basis of the collections from the beginning, and Mainio is the first Finnish GOTS-certified children's clothing company.
Voglia Ltd.
Katriina Virtanen, CEO
katriina.virtanen@voglia.fi
+358400411395
Nosh Company Ltd.
Antti Järvinen, CEO
antti.jarvinen@nosh.fi
+358504356424
Mainio Clothing Ltd.
Johanna Vaissi, CEO
johanna.vaissi@mainioclothing.com
+358505686101