Voglia and Papu Design open five joint winter stores
Two domestic brands known for their sustainable design products, Voglia and Papu, will build five joint seasonal stores in different parts of Finland this autumn.
In addition to responsibility , Voglia and Papua are united by a focus on quality and the timelessness of their collections. Both brands also believe in the importance of multi-channel. Online shopping is a necessity in today's world, but physical stores are also important. Although both Voglia and Papu provide transparent information about their products and operations online, there is no substitute for meeting customers face-to-face. In-store customer service increases brand awareness, helps in finding suitable products, and supports in making purchasing decisions.
Offering a diverse service and different ways of shopping is part of our responsibility work. “We at Voglia want to develop and change the fashion industry by building a world where responsibility is part of a good feeling. We share this idea with Papu. Together we can offer our customers an even wider selection of Finnish quality clothing all over the country,” says Voglia’s CEO Katriina Virtanen.
"For several years, Papu has been establishing pop-up stores, mainly in Finland's largest shopping centers, either alone or in collaboration with other domestic brands. Now, with Voglia, we are building five joint stores in Southwest and Northern Finland," says Papu's CEO Anu Vauhkonen.
The locations have been chosen according to the natural flow of customers; joint winter stores will be set up in Raisio Mylly, Turku Skanssi, Kuopio Matkus, as well as Rovaniemi Kauppakatu and Oulu Torikatu. Voglia and Papu welcome everyone and look forward to new encounters and happy reunions!
Stores will open during October and November as follows:
Turku, October 4, 2022
Kuopio, October 13, 2022
Oulu & Rovaniemi, 20.10.2022
Raisio, 2.11.2022
Voglia – True Nordic Charm
Voglia is a Finnish fashion house founded in 1983, with a timeless, thoughtful and soft style. The family business aims to create beautiful, long-lasting and high-quality clothes that last both visually and functionally. Responsibility is the starting point for all of Voglia's operations - the brand strives for concrete actions and transparency, from material choices to logistics.
Bean – For lasting happiness
Papu clothes come from the happiest country in the world. So they are created by people who know something about happiness. We believe that the best happiness is one that lasts. That's why we also make clothes that last: from sustainably produced materials, in sustainable style. So that you can dress happily and timelessly, anytime.
Katrina Virtanen
CEO, Voglia Oy
katriina.virtanen@voglia.fi
+358400411395
Anu Vauhkonen
CEO, Papu Design Ltd.
anu@papustories.com
+358407652484